May 2012
3 posts
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DoubleRecall featured at paidContent
We’re really pleased to highlight a feature written about DoubleRecall by paidContent’s Jeff John Roberts - Publishers warm to DoubleRecall’s paywall buster,
Farazin is touting the technology as a “complementary solution” which means publishers can try it out alongside other revenue schemes like paywalls that may be in place already. This double-barreled approach is a good idea...
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April 2012
3 posts
2 tags
1 tag
Breaking the paywall's 99% rule
When publishers put up paywalls they inevitably encounter what is not so flatteringly referred to as the 99% rule. This rule postulates that 99% of the readers who hit a publisher’s paywall are going to bounce out of the site, immediately.
This becomes the 99.9% rule when you look specifically at social referrals - those inbound links to a story on a publisher’s site that come from a...
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A brief look back at NAA mediaXchange
Last week we had the opportunity to participate in our first NAA mediaXchange event in Washington, D.C.
Whether it was listening to Robert Peck and Guy Tasaka talk about the effectiveness of various Paid Content Strategies or Emily Bell and Josh Quittner discuss the future of content delivery platforms and reading apps, there is no question that monetization and mobile are the topics of...
March 2012
1 post
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The DoubleRecall Story
On 2 November 2010, we (like many others) read in astonishment as it was announced that The Times (UK) had lost 62% of their website traffic and 90% of their page views within two (2) months of implementing a paywall.
This was insanity.
There had to be a way for publishers to provide the quality content readers want (but aren’t necessarily ready yet to pay for online) in a way that is...
